Animal Planet


Animal Planet Animal Planet
Target audience
16-49 y.o.

Male & Female

Brand idea:
Surprisingly Human

Animal Planet is a basic cable and satellite television channel owned by Discovery Communications. Originally focused on more educationally-based television shows, the network has featured more reality programming since 2008. It is available throughout the United States, as well as in over 70 countries around the world. Country-specific versions of the channel have been created in Canada, India, Japan, Taiwan and other countries.