Animal Planet Animal Planet
Target audience
All sports fans

Brand idea:
Share my passion
In 2014 Discovery acquired a majority stake in Eurosport. In October 2015, Discovery took 100% ownership. 
A clear demonstration of Discovery’s ambition came in July 2015 when Discovery and Eurosport secured the European rights to the Summer and Winter Olympic Games from 2018-2024. 

Eurosport has three channels in as many of 99 countries in Europe, Asia-Pacific, Africa and the Middle East. 
Sports moments are broadcast to local fans in 20 languages to 243 million cumulative subscribers across the world.
Available in 52 markets in 20 languages.

Eurosport player is the home of Eurosport broadcast online where fans can experience sport anytime and on any device with bonus features and additional camera angles. The Eurosport Player is an all-access pass to the greatest sports events on the calendar.

2015 was an award winning year for Eurosport with a hat trick scored at TV Sports Awards at SPORTEL: 
Best Sports Broadcaster 
Best TV Rights Deal (Eurosport & Discovery for the 2018-2024 Olympic deal) 
Media Executive of the Year - CEO Peter Hutton 

Eurosport was also crowned as Channel of the Year at Content Innovation Awards