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Master thesis customer loyalty

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The thesis had its focus on exploring impacting factors and behaviors of product brand recommenders in relation to customer loyalty, which is an unexplored field of research in Thailand. Most research studies in Thailand focus on brand loyalty of end-customers, none has explored loyalty behaviors of product brand recommenders or product brand endorsers. Product brand recommenders might or might not be direct product brand users by nature. Quantitative research methods were mainly used in this dissertation research. A case study of customer loyalty behaviors of infant formula brand recommenders was explored in detail.

A critical analysis of customer loyalty and customer satisfaction - a case study on Tesco Club Card

Thesis On Customer Loyalty

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Thesis On Customer Loyalty

Gultom, Nata Kristian The antecedents dari online customer satisfaction dan customer loyalty pada situs belanja lazada indonesia. Masters thesis, Universitas Pelita Harapan. Dalam persaingan bisnis online shopping dewasa ini, membuat pengusaha harus terus melakukan perbaikan, baik dari faktor pemasaran ataupun faktor teknis.
Surveying the impact of satisfaction and e-reliability on customers' loyalty in e-purchase process: a case in Pars Khodro co Vahid Qaemi Today, customer return issue in e-purchase process is considered as important topic in companies' marketing and managerial decision making. In this paper, we present an empirical study on measuring the impact of e-loyalty for an Iranian auto-industry called Pars Khodro co. The preliminary results show that effectiveness of e-satisfaction and e-confidence on loyalty and effectiveness of e-confidence on e-satisfaction are in high level.

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