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Maserati business plan

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The group intends to move into new segments with new vehicles such as a Ram mid-size pickup truck, a three-row Jeep Grand Cherokee, and a Maserati mid-size crossover. At the same time, no specific mid-term product plan was offered for mass-market brands like Dodge, Fiat, and Chrysler. The group will also save manufacturing and purchasing costs by EUR 10 billion through architecture convergence and other measures during the same period. Regarding strategies for CASE Connectivity, Autonomous, Shared and Electric , which is currently an area of significant focus for the automotive industry, FCA revealed plans to invest EUR 9 billion in electrification until to offer electrified vehicles for a number of models in its lineup.
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FCA Boss Admits Mistakes Behind Maserati's Monumental Sales Slump

The year-old Italian brand has been part of Fiat since the early s and was joined with Chrysler when Fiat rescued the Detroit automaker during the financial crisis. But while Maserati has been selling its stylish vehicles in global markets for years and has capitalized on the premium SUV craze with the Levante, the marque has lagged in the luxury space. The event combined a reveal of Maserati's first new supercar since , the MC20, with an ambitious plan to reinvent Maserati as a standard-bearer for brand legacy and innovation, through the introduction of electrified powertrains. The plan, Manley said, is to have 13 new models by Next year the brand will be profitable.
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FCA Boss Admits Mistakes Behind Maserati's Monumental Sales Slump

Details about the vehicle remain limited but Fiat Chrysler Automobiles FCA is expected to have equipped it with a plug-in hybrid drivetrain. The launch of a Ghibli plug-in hybrid could also help Maserati recover from a poor in China where its sales fell by 27 per cent to 6, Additionally, Maserati could benefit from selling a Ghibli plug-in hybrid in Europe in a bid to meet CO2 regulations.
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Yes, we've been here before - can the storied Italian carmaker pull it off this time? Still, kudos for pulling it off, and yes — Maserati is back, back, back! There have been promises of good times to come, of multiplying sales volumes, and the resultant plump profits. We watched a test driver pound an MC20 round a virtual test track in an F1-grade simulator upwards of 90 per cent of the new car was developed virtually.
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