SEO is constantly evolving as technology changes; to stay ahead of the competition, it is important to understand how these changes are impacting search engine results pages. What technology has transformed the way we think about SEO?
The Rise of Mobile
Of course, the most obvious change that has affected SEO is the rise of mobile. Today, more people are using their phones and tablets to search the internet than ever before. This means that businesses need to have a mobile-friendly website if they want to rank well in search results. Google has even implemented a “mobile-first” index, which means that the company is now using the mobile version of websites as its primary way of ranking pages.
Before the pandemic, people were already hooked onto their mobile devices. However, the love that people have for their mobile devices has extended since the various lockdowns. According to a report from Statista, the average person in the United States spends over three hours per day on their phone. In time, this number is only expected to grow.
When you work with an SEO service in West Palm Beach, one of the focal points will undoubtedly be to improve your website’s ranking on mobile devices. If you don’t have a mobile-friendly website, you can expect to get one very soon.
VR (Virtual Reality)
Next, let’s explore how virtual reality is impacting SEO. When you think of virtual reality, you might think of gaming or movies. However, VR is also being used for marketing purposes. For example, McDonald’s has started using VR to train its employees. Meanwhile, millions of people around the world now have access to VR headsets.
As technology continues to develop, more and more businesses will likely start using VR in their marketing campaigns. This could have a big impact on SEO, as businesses will need to create content that is optimized for VR devices.
Voice Search
Thirdly, we can’t talk about technology and SEO without mentioning voice search. With the rise of digital assistants like Siri, Alexa, and Google Assistant, more and more people are using voice search to find the information they need. For example, someone might say, “Siri, what is the best Italian restaurant in town?”
Voice search is changing the way people find information online, and businesses need to take this into account when optimizing their websites and content. Here are some tips to optimize for voice search online:
- Use long-tail keywords that are natural and conversational
- Optimize your website for mobile devices, since many voice searches are done on smartphones
- Make sure your website’s content is clear, concise, and easy to read
- Think about the questions people might ask when using voice search
As we look ahead to 2023 and beyond, what will come next? Only time will tell, but one thing is certain: businesses need to be prepared for the continued rise of this technology. After the pandemic, even older generations are embracing technology, so now is the time to invest in this area to ensure that you don’t fall behind.